Shaz & Abdul were looking for some tech inspiration as they watched the movie “Minority Report”. They had a Eureka moment and decided to build an advertising screen that changes automatically and recognises people as they walk towards it.
They then spent 18 months of their spare time locked away in their garage, building what they believe to be the worlds first dynamically changing personalised billboard screen.
They knocked on many doors for many months unsuccessfully looking for seed capital. The idea caught Michael Edelson’s eye and after a short presentation he knew exactly how this idea could scale. Together with three of his like minded colleagues, they provided the initial £200,000 required to reach Stage 2.
The investment allowed the technology to be completed and Manchester Arndale shopping centre had the foresight and allowed the system to be demonstrated live in their mall. It was an instant success. Thank you Arndale.
Offer Moments, as it was then called, won 5 awards for innovation including the coveted Prince Andrew's "Pitch@Palace" challenge. They were chosen ahead of 5,000 participants and won the final at St James Palace, hosted by the Prince and attended by HM The Queen.
Michael becomes Chairman and his group makes a follow-on investment to build out the solution.
Michael brings on Paul Althasen to join the board and Paul makes a significant investment. He also adds a wealth of knowledge and experience to the Board.
We then worked with the award winning, leading mobile technology group, Apadmi. In conjunction with Apadmi, the board, and founders, a revolutionary idea formed, and the business pivoted into what it is doing today. They were so impressed that they asked if they could invest and bring their special knowledge to the Board.
We came out of stealth with the new idea, announcing the product “bidooh" and initiated a significant roll-out plan and began preparations to put our technology into the initial 100 petrol forecourt screens. Garry Partington, joins the company as CEO to help drive the business forward.